Case report Essay Example | Topics and Well Written Essays - 500 words - 1

Case report - Essay Example One issue facing the Chatime Company is in the product life cycle planning in which the product must go through some stages to enhance its marketability. The company’s head wants to open more branches to sell their tea in the Asian market. Introducing the brand in the new market will require a lot of market research and promotions to determine the likes of the new customers (Aladwani, 2001). The management is against the idea as they feel that it will be a difficult task to undertake since their market is composed of the Chinese. The product life cycles stages are its development, introduction, growth, maturity, and its decline. Products in the first three stages will require an intensive market research to establish them in the market. The product also requires a lot of development and advertisement to enable the consumers know that they exist in the market (Strategic Management, 2015). Focused leadership is very important in establishing a successful market for the product. Decision-making in this company is an issue owing to the fact that Zhao and the other Franchise are not in agreement as to where to open the new outlet. There are other tea stores such as Gongcha, which will offer stiff competition to Chatime products. Bore they see any substantial benefits from the new outlet, the company will spend a lot of money and other resources to convince their new client that they are offering the best product. Another reason that makes the decision a problem is due to the competition that already exist in the beverage market, which will require strong leadership and creativity to enable them capture as many customers as possible. The challenge is that all the leaders of the company do not support the idea although Zhao has the support of a few of them. The company will therefore, need to focus on product differentiation and leadership to win the market. The product life cycle planning will