112 mind paper Article Example | Topics and Well Written Essays - 750 words

112 mind paper - Article Example Geographical locations have influenced people’s habits, beliefs, and customs because they define the norms. Therefore, the degree of influence of cultural factors to consumer behavior varies in accordance to age, gender, marital status, religion, and location. People are increasingly adapting to the electronic environment and thus the increasing urge to own electronic gadgets. Apple iPhone is arguably the best electronic gadget in the current world and thus people across all age groups consider it worth possessing one. Since the new culture has been developed in accordance to owning expensive items, I bought the Apple iPhone because it was appealing and it did not in any way interfere with my cultural beliefs and wanted to fit in a social class that is associated with expensive and cool gadgets. Social factor stem from cultural factors because they involve family, reference groups, and role and status (Solomon et al, 2009). Family molds perception and influence of future buying behavior because it prepares people into understanding what is good and bad, what is necessary and leisure, and what preferences to consider. Reference groups include friends, and the rest of the world, which provide insightful information about new products and their efficiency thus influencing behavior. Everybody is talking about Apple iPhone and due to it, I was influenced to try out and see how it looks like to make sure I get first hand information for myself. Role and status is in relation with roles played by people in society. Currently, I am a student, meaning my role in society is to research and learn new things. This is a major factor in my decision of purchasing the Apple iPhone because I need to research wherever I go, take pictures which can be used as evidence in my assignment submiss ion, and interact with friends and family even when am away from them. Age and life style, occupation, life style,