Organ Sales Will Save Lives

In the essay â€Å"Organ Sales Will Save Lives† by Joana Mackay, kidney failure is the main topic in this essay. Honestly, I did not really have an opinion on organ sales. It just knew a bit about it. However, after I read this essay, I felt like I completely agreed with her argument. She argues that the sale of human organs should be legal. As we learned, some key features in an argument include a clear and arguable position, necessary background information, and convincing evidence.In Mackay’s essay, at the very beginning of the essay, she clearly states her position, which is â€Å"Governments should not ban the sales of human organs; they should regulate it. † Throughout the entire essay she gives a lot of reasons about why she believe that the sale of human organs should be legal. Also, she pointed out that there is a black market where people can purchase and sell kidney by a very good deal. Meanwhile â€Å"there are over 60,000 people on the waiting list for kidneys, and it takes an average of 10 years for your waiting to end†, in black market, they don’t have to wait a line for ten years.This is very surprising. This evidence stood out the most for me because I did not know that people have to wait for 10 year to get a kidney. Furthermore, in the third world countries, they are willing to sell their kidney, which cost about $1000. Sadly, because they need money to by food and clothing for their family, so they are willing to do anything to get money even sale their kidney. It is so sad to know about this.

Media Worldview

Brandy Cain March 2, 2013 CVW 101 G. Malloy Media Worldview The movie I chose was It’s A Wonderful Life. It is one of my favorite movies. I think it’s a classic and everyone should watch it at least once. The movie is based on the life of George Bailey. You know from the beginning that the worldview is Christian because it starts with everyone praying for George. George is a troubled man going thru a hard time and an angel named Clarence Odbody comes down to show him how different his life would be if he had never been born.Clarence has to save George so he can obtain his wings. The head angels Franklin and Joseph show Clarence Georges life up till now. George lives in New Bedford, NY. It’s a small town where everyone knows everyone. George’s father owns the Bailey Building and Loan Association. From when George was a child to his adult life the Bailey Building and Loan Association is in danger of going out of business. George Bailey is the type of person who sacrifices his own dreams for those of others. When George was 12 he saved his baby brother Harry after he falls into a frozen pond.He ended up losing his earring after getting a cold from being in the freezing water. George worked at the local pharmacy. He realized that the druggist, Mr. Gower, has just received a telegram saying that his son had died. He was so distraught that he put poison in a pill supposed to be given to a child. George notices this and doesn’t deliver the medicine. The druggist is so mad that he hits George in his bad ear. George then explains to Mr. Gower that he made a mistake. Mr. Gower forgives George. After graduating high school George goes to work at the Bailey Building to save money to go to college.It takes him 4 years and his brother Harry is now graduating from high school. George’s dad wishes he could send both of his sons to college at the same time. George explains that Harry can do the same thing as he has done. George goes to celebrate Harry’s graduation. He dances with Mary Hatch who has had a crush on George for years. One of the other guys who was after Mary was upset that George stole her from him so he plays a prank on them. Underneath the dance floor opens up to a swimming pool. George and Mary were dancing on the crack of the floor.When the floor starts to open George and Mary are unaware and think that they must be dancing every good. They fall in and start dancing in the pool. Everyone see how much fun they are having so they jump in. That same night George’s father dies from a stroke. George has to put his plans on seeing the world on hold to run his father’s company. Harry and Mary go off to college leaving George behind. Four years Harry returns with a wife whose father has given him an excellent opportunity that George can’t let Harry pass up.George goes to visit Mary and professes his love to her and a few months later they get married. After their wedding the Ba iley Building is about to be foreclosed upon and George and Mary take the $2000 saved for their honeymoon and give it to the customers. George and Mary have four children: Pete, Susan, Tommy, and Zuzu. George building Bailey Park an affordable housing project. On the day the bank examiner comes George’s uncle Billy has lost the $8000 they owe. They try and trace down his tracks but do not find the money. George tries to get a loan and fails.He lashes out at his family because he is so distraught. It’s Christmas Eve and he decided to go to the bar and get drunk. He runs is car into a tree and feels he would be worth more dead than alive and stands on top of the bridge about to jump. Clarence his angel shows George Potterville. George sees his life is worth something and heads home. He is greeted with friends and family giving him money to save him from bank fraud. Clarence was able to get his wings. You know his happens when George’s daughter hears a bell and say s, â€Å"Every time a bell rings an angel gets his wings. †

Causes and spread of infection

You need to understand the differences between bacteria, viruses, fungi and parasites; this also covers cell structure and growth pathogens. 1. 2 Common Illnesses and Infections Include bacteria for example tuberculosis, MRS., tetanus, gangrene, Legionnaires ‘disease, salmonella and conjunctivitis. Viruses like winter vomiting disease, measles, mumps, chickenpox, HIVE, Hepatitis B, warts and influenza.Fungal infections a few examples of these are thrush, ringworm and athlete's foot and finally arise infestations like scabies, lice, head lice, fleas, threadbare and roundworm. 1. 3 Infection is Microorganisms transmitted to host's cells, tissues or body cavities they might but do not always cause illness. Infectious diseases are transmissible from one individual to another. Colonization means to cause infection organisms colonies cells and tissues and compete with normal micro-flora in order to multiply to a level which causes harm.Finally non- pathogenic microorganisms colonies the skin, oral cavity, colon to form the normal micro-flora; they do not normally cause disease ND may be beneficial. 1. 4 Systemic Infection affects whole system of the body, whereas localized Infection affects a specific area of the body. 1. 5 Poor practices that may lead to the spread of infection includes poor personal hygiene, failure to wear the correct PEP, inadequate cleaning, poor hand washing, reuse of UN-sterilized equipment and failure to follow procedure. 2. Understand the transmission of infection 2. Conditions needed for the growth of micro-organisms are optimum temperature, moisture, nutrients, gases and time. 2. Ways an infective agent might enter the body can be Entry/ exit routes including: nose by inhalation, mouth by ingestion, rectum, urinary tract, eyes, broken skin, unbroken skin, genital tract, body fluids route and blood by Inoculation. 2. 3 Common sources of Infection Include body fluids for example vomit, tears, breast milk, semen, vaginal secretions, uri ne, blood, mouth or nose secretions, sweat, sputum, droplets spread by sneezing and coughing; food; water: air-borne and also carried by insects or animals. . 4 Infective agents can be reanimated directly from person to person in body fluids or on hands. Indirectly can be transmitted via contaminated water, food, animals, insects, objects, dust etc.

World Event Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

World Event Analysis - Essay Example orate social responsibility projects present companies with an opportunity to impact society building a reputation that can prove to be of advantage in terms of sales. It is worth noting that the group commits its time and resources on social responsibility and volunteerism events. The group collaborates with other organizations in projects and events that target to affect the society. One of these events was the launching of a campaign titled ‘back to school back to health’. This paper will analyze the reasons why the united health group to become a partner and how the event has affected the society and the community. With the emerging promotion of corporate social responsibility, companies face a challenge and an opportunity in fulfilling their responsibility in the social front. It is a requirement and an expectation for each company to contribute towards sustainability and social agenda. Each company must exhibit its commitment to contribute positively. This necessitates companies to respond to collaborations that call for the pursuit of worthy causes. Companies may not plan for these events to their happening. At times, they have to respond when need arises forcing the company to make adjustments in order to exhibit its commitment to worthy causes. On October 14, the united health care, which is a unit of the united health group, launched an event in partnership with 4-H Youth in Texas. The Eat-4-Health partnership targeted to educate people in the importance of healthy eating habits and adequate exercise in combating the prevalence of non-communicable diseases. The 4-H Youth, interested fami lies, and leaders from the community would share a day of fun, health exercises, and tips on healthy living. The united health care had the responsibility of conducting health exercise that can promote calorie breakdown in the body (United Health Group, 2012). Being a leader in the medical insurance industry, promoting healthy-living awareness is one of the

Business Ethics Essay Example | Topics and Well Written Essays - 2000 words - 9

Business Ethics - Essay Example Strict regulation of the labour industry in the USA and other developed countries means companies will have to incur increased cost of production. Therefore, developing countries in regions such as Asia has provided the necessary conditions for businesses to increase their production capacity while reducing cost of production. This has also provided global corporations with an avenue where they enjoy markets in developed countries but avoid the stringent rules and regulations in home countries. While corporations have succeeded in the cost of labour, there has been significant media spotlight on the operations of factories contracted to provide various services with evidence indicating widespread irregularities in labour practices. This report will focus on sweatshop scandal involving Nike in discussion of impropriety in overseas factories while also examining the situation from different stakeholders’ point of view. The ethical problem in this situation is also highlighted based on the argument that Nike concentrated on making profits while neglecting what was right for the workers in the factories. Suggestions are also presented on why attempts to remedy the situation were not effective while also noting how Nike should have reacted to the scandal. The sweatshop scandal involving Nike involves perceived wrongdoings in the organization’s labour practices for a period between 1991 and 2005. The scandal went public tarnishing Nike’s image build on offering high quality products in the sportswear and apparel industry. As an organization that aims to be the best in the industry, Nike’s strategy involves outsourcing various functions and manufacturing capabilities in order to reduce cost and focus on effective marketing strategy for organizational products (Vogel, 2006). Therefore, their outsourcing strategy led to the sweatshop scandal as a number of contractors in

European Presence and Influence in Africa Research Paper

European Presence and Influence in Africa - Research Paper Example Colonization was also a political move by European countries for domination of other weaker nations to exploit the natural and human resources of the land (Koggel 2006)1. Any interaction should, for moral, ethical and practical purpose benefit both sides. If it is imbalanced in favor of one of the parties, then it can be termed as exploitation. History reveals that this interaction benefited the visitors rather than the indigenous people of the land. The paper reviews the influence (both good and bad), the benefits and disadvantages to the people of Africa due to the presence and eventual colonization by Europeans (since 1800 to the present day). The degrading practice of slave trade can be cited as a valid example. This was a period when early explorers like Dr Livingston and Henry Stanley began sending reports of life in the Dark Continent. The paper will focus on two areas in this regard. Firstly a review of the positive (and negative) influence due to the forced and unforced Euro pean presence in the country. It will also look at improvements of the living conditions of the indigenous people as a result despite the existence of a lucrative slavery trade. European presence and influence in Africa – boon or bane Any form of interaction, especially between unequal forces is bound to advantageous to the stronger of the two. But even so, well-meaning and visionary individuals, groups and governments can also create a positive impact and atmosphere. This can be seen in the African continent also. One of the most well-known of early African explorers was Dr David Livingstone who initially went to the land as a missionary and medical man. Dr Livingstone was a Scottish Congregationalist and was affiliated to the London Missionary Society (Craig 2012)2. He arrived in 1841 at the port of Cape Town, but his quest for exploration led him to the interior parts of the continent in 1849 (Livingstone Online n.d.)3. He was shocked by the then existing slave trade (most ly by Arabs and Portuguese) and was very influential in curtailing this practice to a large extent. What is appreciable is that his work was based primarily in the interiors of the continent where other white men were unwilling to venture. The inhospitable terrain, lack of knowledge regarding this, and the inability to communicate with the locals were some of the main reasons for this (Morgan 2007)4. â€Å"Livingston who began his career as a Christian missionary and ultimately became best known as an explorer of the African continent, drew together in his life work these intertwined notions of empire, civilization and trade. From Livingstone’s perspective, market relations remained embedded in human society† (Bowden et al. 2006)5. In other words, Livingstone believed that the African society will benefit from industry and commerce, through cooperation and not by coercion (Bowden et al 2006). But he also believed that Western civilization especially that of Britain is the solution to most of Africa’s problems. This could be seen as an arguable outlook since many atrocities and discriminations had been wreaked upon the natives of the land (Boahen 1990)6. For example, natives who came to cities and towns for jobs were housed in ghetto like conditions. They were paid low wages and could not expect to get better positions in an organization. A Free Trade movement (a loose coalition of like minded people) was also in existence during

Community and Citizenship Essay Example | Topics and Well Written Essays - 1000 words

Community and Citizenship - Essay Example The latter is mainly about how the elements of capitalism and urban living have transformed the dynamics of the community from the solid communal relationship to a mere arena of exchanges that promote the interests of individuals. The traditional community becomes the more interesting of the two and we can see this as Robyn Ferrel narrated a rural Australian experience. In the narrative, there was the European attempt in establishing settlements and, consequently, in building new communities in an unchartered land. Such experience is characterized by several elements that are fundamental in several other discourses such as in understanding utopia, democracy and citizenship. From both of the pieces, Community and Pinjarra 1970, one finds that communities evolve. It does not follow, however, that when change occurs, the very concept of community is threatened to be eliminated. There is the lesson of history to remind us of the significance of the past and the traditions that holds soci ety together. Topic 2: Communitarian Identity In reading Mark Reinhardt and Seyla Banhabib’s works, it is easy to understand how communitarian identity is seen as the ideological opposition to the liberal identity.

Describe and Evaluate the Circumstances in Which a Term may be Implied Essay

Describe and Evaluate the Circumstances in Which a Term may be Implied Into a Contract - Essay Example In some occasions the courts will read a term into the contract even though there has been no agreement. This could happen where the contract would not make sense if the term were not included. Implied terms can be implied by statute or by the courts. The Sale of Goods Act 1979 demonstrates how implied terms are used in contract formation. S12 of this Act implies that the person selling the goods has a legal right to sell those goods. Similarly s13 implies that the goods will correspond to the description if the goods have been advertised in a newspaper or catalogue. There is an implied term regarding the satisfactory quality of the goods under s14. It was decided by the court in Benfield (t/a Autoroute Circuits) v Life Racing Ltd [2007]1 that there was no implied guarantee that a particular outcome would be achieved. The court also found that there was no evidence to prove that the defendant was relying on the plaintiff for such a guarantee. Similarly the Supply of Goods and Services Act 1982 also have terms which are implied into the contract. Within that Act there is an implication that the services will be carried out with reasonable skill and care, within a reasonable time and for a reasonable price. In the past the courts have allowed claims under this Act where the goods have been of unsatisfactory quality, where the order has been delivered late or where the price is deemed to be unreasonable. In Walker Crisps Stockbrokers Ltd v Savill [2007]2 the court found that there had been a breach of an implied term of the contract that the broker would carry out his duties with reasonable skill and care. However in the case of Evans v Kosmar Villa Holiday Plc [2007]3 the court of appeal overturned the original ruling that there was an implied term that the holiday company would exercise reasonable skill and care in the provision of facilities and service at the

Analysis Report Grading Rubric Essay Example | Topics and Well Written Essays - 750 words

Analysis Report Grading Rubric - Essay Example The need to advance in the human resource management is a main driver for undertaking this course. Today, the course is important to ensure my survival at the competitive job market in the human resource field. Furthermore, the motive to undertake she course comes from the urge to raise the efficiency and my standards of performance in targeted organizations. However, there exist a number of deficiencies during the study of the course. Lack of intensive resources to conduct the research related to Human resource is less than was expected. On the other hand, the available resources are restricted to databases that require rental procedures that will pose a problem in trying to access in-depth information on the course. Additionally, there may be an existence of delay in response from the instructor following that a number of students looks upon the professor for answers to course related questions. Effective and efficient instructions form the basis of comprehension of classwork infor mation on the course. Comprehensive content for instructions initiative include reflection and reinforcement of the approach within the broader human resource strategy that is capable of linking other strategies such as reward and focusing the engagement of every student in the classroom (Morrison 32). The instructional strategies that I prefer includes discussion groups activities, talks by specialized human resource managers, case studies, simulation of facts related to the classwork, application of computer teaching, observational exercises that involve inspection and report techniques, briefs by senior professors, and interactive learning. Remarkably, the timeline of the program depends mostly on the instructor’s plan and procedures. However, on an individual view, prefer a timeline that is takes into consideration other social activities outside the classroom. Furthermore, the timeline should be in correlation with the content that the course entails to avoid over or und erworking for students as well as the instructor. Audience The course compromise of high school learners where I am one of the students to undertake the course. I possess a number of characteristics that enhance my learning capability and collaboration with both the instructor and other students. I am a good listener, which ensures me to capture most from lecture and talks. Additionally, I actively participate in classroom proceedings by answering and asking course related questions. Remarkably, sitting in front of the classroom has been my trend throughout my education system. I do not require any pedagogical or anagogical considerations. The type of learning that needs to occur for the course should be focused on providing the student with practical skills on the course related information. It should demonstrate a good student-teacher relationship. Furthermore, the learning should be associative and inclusive. Inclusive learning ensures that all students regardless of disabilities have equal opportunities to succeed academically, behaviorally, and socially (Evans, Alvin & Edna 25). Spatial learning would also benefit the program because it involves the learning of relations among many stimuli regarding the course. Goals and Objectives Behavioral characteristic in an education environment play a main role in facilitating discipline and smooth flow. Non-natives behaviors in the classroom of restrained class

PC Spec word project Essay Example | Topics and Well Written Essays - 1000 words

PC Spec word project - Essay Example Having considered the requirements of the Director, it is proposed to buy high end computers that have separate graphics and memory cards from the motherboard. Standard office computer utilizes the embedded GPU and RAM which is not adequate to perform video and graphics editing. Also, softwares such as Adobe Lightroom and Adobe Premiere have system requirements that necessitate computers with high end specs. If the company have the budget to buy branded computers that meets the following requirement such as Dell Precision T3610 series, then it should go ahead and purchase those. If the company however is strapped on cash, it can assemble its own computer by buying the parts that can perform the tasks required by the Director. Manage and protect the system, data, and information while working on the Internet including scanning all incoming emails, email attachments, and files downloaded from Web-based sources; firewall, virus and spyware (security) protection; and checking websites for phishing and fraudulent activities. Audio Editing Software Review 2014 | Best Sound Editing Software | Audio Editor Software - TopTenREVIEWS. (n.d.).  TopTenREVIEWS. Retrieved June 21, 2014, from

The author’s decidedly negative Essay Example for Free

The author’s decidedly negative Essay Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hide touches on many important themes, including identity and the role of reputation within society. On top of those themes, the author also uses his work to speak to an idea of â€Å"home† within the novel. Though this work does not include a typical literary representation of home as a developmental ground for young, aspiring successes, he does illustrate how home can be a highly safe and dangerous place all at the same time. Just as Jekyll and Hyde represent a personal dichotomy, home is shown as a place that can be multi-faceted. Because of the intimate nature of the relationships developed between a person and his or her home, that person can be manipulated by the safety of home. While it might seem like a place to barricade one’s self from the rest of the world, home can actually be the single force stripping individuals of their ability to function. In this particular work, home is a place where madness persists and it is essentially ground zero for all that is wrong with Dr. Jekyll and Mr. Hyde. In this way, the author is accepting some of the views on the role of home, asserting that even in a sea of positives, home can play a negative role, as well. In this book, home is most certainly a place of comfort and violence. The author challenges the assertion that home could be a place where people go just to get their own measure of comfort. While it is true that Dr. Jekyll retreats to his home to get away from much of the scrutiny surrounding him, the author is quick to point out that this experience takes away from Jekyll in a big way. During one portion of the book, suspicions are at an all-time high and people continue to visit Jekyll to figure out his situation. Both the police and concerned citizens have made their way into his home, and in the early part of the book, it is not a place of comfort. In this way, it can be said that the traditional idea of home is lost for the doctor during those moments. He has police officers going through his personal effects and turning his home upside down. He has individuals peering through his windows, providing him with little privacy or comfort of any kind. During this portion of the book, the traditional idea of home is absolutely smashed. Instead of being a refuge, it is a fish bowl where immense and intense pressure is put on the doctor over a period of months. The author does use this opportunity to show the importance of a traditional safe haven, though. As Jekyll is essentially ambushed in his home, he begins to long for the comfort and the privacy traditionally expected in that kind of setting. When Jekyll stops receiving visitors, he is reaching out for the comfort of his home. He grows very tired of constantly being harassed for various reasons, even if those reasons are legitimate. He locks the doors and makes home his refuge. He takes comfort in his work in the lab, but home is also a place of violence. He lives through a kind of unchangeable madness while in his home, constantly working on concoctions and hiding from the truth about who he is. This violence is finally culminated in his suicide, which not surprisingly happens right in the middle of his comfort zone. This use of violence within the home by the author is meant to show that the comfort provided by home is a slipper slope. As the traditional views hold, the ideal of home is one that is delicate. In one moment, home can provide a place for a person to get away from criticisms and attention. In another moment, it can be a place where madness and violence consumer a person’s life. Additionally, the author presents a picture of home as the breeding ground for many of the crazed acts of Mr. Hyde. In short, every minute that Jekyll spends in his home or lab is just another moment where the reader anticipates some terrible event. Through creative sequencing and skilled foreshadowing, the author makes it very clear that the home is an ominous place for Dr. Jekyll. Though he does use it as a refuge, the author makes it seem as if he is only picking the time of his next crazed act. The traditional views hold that home is a place where one develops his or her skills to move forward in the future. Most would say that this is a positive critique of what home is all about. That is not the picture of home that Stevenson paints, though. He does use the ideas of preparation and planning, but it is always for something negative. Much like Dr. Jekyll experiments with various things in his lab, home is a place where there is decisive scheming. In this way, it is much more planning than it is preparation. There is no real personal growth taking place for the doctor; he is only hiding from his identity and attempting to conceal his acts. The author’s decidedly negative view on the role of home in terms of preparation is an interesting point. Stevenson challenges the idea that a person can receive some sort of nurturing from home that would make he or she a better person overall. Instead, he paints home as something of an independent force. For people who have the innate ability to develop and grow, home can be a good place to do that. It does provide the type of repetitive environment where individuals can focus on continued good habits. The author, at least in this work, offers the opinion that home in itself is not enough to develop those who would otherwise not get development. Additionally, he paints this repetition as a bad thing in the case of Dr. Jekyll. The doctor gets into a terrible cycle where he continues to self destruct, time and again. Because home is a place where individuals are protected and where there is very little to balance out such acts, it creates an environment where people can fall into traps. Home is not nearly corrective enough in this story. With this view, Stevenson may be offering an argument that home is only a positive when the people inside the home are providing the correct amount of support. Because it can be so many things and go so many ways, home itself is truly not to blame. It is only a framework from which people are expected to work. The real blame must go on the individuals who use the home and on the people who should be providing the customary support that goes along with being at home. For Dr. Jekyll, home is his refuge, and it acts as a place that he cannot wait to return to. As the reader clearly sees in this book, the first thing that Dr. Jekyll always does after one of Mr. Hyde’s acts is that he comes back home. There are dangerous out on the streets and he could potentially get himself into trouble, but when the doctor comes back home, he has the ability to cover things up, clean behind his tracks, and turn his life into something â€Å"normal† yet again. While many things change for Jekyll over the course of the book, including his professional reputation, his personal relationships, and his ability to manage his personalities, home is something that remains constant. It is a strong place for him to come and truly dedicate his time to his craft. Despite this somewhat positive view of what home is supposed to mean, the book indicates that Jekyll feels incredibly trapped by this situation. He is actually forced to feel like a stranger within his own home, and he comes to resent it after a short while. For the longest time, Jekyll looks forward to coming home because it provides him with safety after some of the acts of Mr. Hyde. This changes as the book moves along, though. No longer is there real excitement about coming home. Instead, he comes because that is the only place that he can go. Home becomes a restrictive force, and all that is positive about it is thrown out of the window. This is the author’s critique on the place of home. In one instance, it can be a place that people need, and it can provide the framework for success. It does not take much for home to take on a negative connotation, though. Just as Dr. Jekyll and Mr. Hyde can be switched on and off in a split second, a positive view of home and a negative one can come about very quickly. The traditional view of home as a dichotomy offers the opinion that different pictures of home can be experienced by different people. For some people, home is a good thing, while it is resented by other people. Stevenson complicates this by adding an element of personal indecision on the role of home. Dr. Jekyll experiences all of these emotions within himself. His entire life is dedicated to his work in the lab and the things he has going on at home. That is truly a place of great joy and utter accomplishment for him. Later, it completely switches for him and becomes a place of death, quite literally. Not only does he kill himself right in the middle of the floor at his home, but he also sees his professional life die right in that home. People are constantly peering in, wanting to take a look at the strange and complicated Dr. Jekyll. His reputation dies and any respect that he worked so hard for in that lab goes away along with it. It is no coincidence that the author chooses the doctor’s home as the place where all of this would take place. This speaks loudly about the importance of home to a person’s development. Whether positive or negative, home does play a substantial role in shaping what a person will become. In the case of Dr. Jekyll, home is a roller coaster and home has seen the full range of experiences that he has gone through. Home, in the traditional sense, is a mostly positive place with some negative possibilities. Most authors take the view that home provides something for a person until a time comes when home is a limiting force. In this work, home is something a little bit different. Both a refuge and a place of imprisonment for Dr. Jekyll, home goes through quite a transition as the work goes along. In the end, home is a place of horrible tragedy and death, and it serves as the fitting setting of a man’s twisted, double life.

Responsive Web Design Essay Example for Free

Responsive Web Design Essay Ethan Marcotte, author of this original A List Apart article back in 2010, provided us with the concept of Responsive Web Design. Removing the need to develop multiple versions of the same site for different devices, its popularity led to the release of his book. Id like to share with you a few concepts of Responsive Web Design, allowing the content and structure of the website conform to that of the device or browser. Starting any layout, we typically rely on pixels. Measuring the width of our structure from the design document. Ethans concept suggests using percentages. Requiring a little more calculation, but otherwise fairly simple. Now since we do not want to simply shrink everything down, we combine this with the use of CSS Media Queries. These can be thought of as conditional CSS, allowing us to alter the structure as a whole when the browser size drops below a certain size. Check out this article for a more detailed explanation on media queries: http://css-tricks.com/css-media-queries/ Now since images dont adjust themselves into the containing structure like text does, we have to call on the use of JavaScript. We can save out two versions of the image, one optimized for mobile and another for browsers capable of larger sizes and resolutions. The JavaScript is then used to render the image proportionally and at the appropriate resolution. After hearing Ethan discuss this concept at Front-End design conference in 2011, fellow WDD instructors and I found ourselves very excited about it. Now most users do not actively resize their browser as they experience the web, but we found that we disliked that the continual re-render as you do. To this end, Ive created an alternate solution based off of Ethans original concept. Start off by building out your structure at the maximum size. Then, calculate out what the required minimum browser size is in order to view this correctly. Just as in the original concept, you add additional CSS using Media Queries to make adjustments. The difference is that you continue to use pixels instead of percentages. As any item can still be hidden, moved, or shrunk, this allows for a full range of layouts, ones which snap to place at certain intervals, rather than doing so continually. Now some may argue that if the users browser falls in-between these content sizes that screen real-estate is still being wasted. I am willing to concede this point, however feel this is minimal. The avoidance of any unwanted readability issues caused from the auto-format outweighs the negatives.

Singapore buying a car

Singapore buying a car Executive Summary The main objective of this project is to find exposed of the diverse factors influencing on the consumer decision and consumer behaviour while buying a car in the age group of 25 to 50 in the city of Singapore. On the deeply discussion on the background its talk about various factors that guides us to understand this research and study and how and to whom and where this project report will benefit. Objectives talks about the different types of the data which could be generate by the research project and how these data is relevant. (Srivastava). The automobile industry in Singapore has shown a great potential in manufacturing an innovative and creative car, but from last two to three years registarion of the new vehicle in Singapores decline has worsened , rather than showing the sign of recovery its going down. Sales of 2009 looked like off to a poor start Q109 falling 12% as compared to the same period last year. According to the statistics analysis by the motors traders ‘ association of Singapore declair that by october sale was running 25% lower than the first 10 months of last year at 76,408 units.In 10M09 , Toyota Motors , Lexus brand , the overall market also got off to poor start with a only 25% share of new consumer vehicale registration is done. And that time after toyota Honda motors place the second with 14% of market share , third is hundai with 10.3% market share (Singapore Autos Report Q1 2010, 2010). There are so many up and downs in atomobiles industries . Due to these changes in automobile industry market, there is a need to identify and find out the reason for change of the consumer purchasing pattern . And this study aims to conclude the infuencing factor of consumer decion while buying a car in a age gruop of 25 to 50 in the city of China town. For this project we are totaly concentrated on the consumer behavior and the focus group of the people. And i was trying to find out the what consumer wants the specific quality in their car (Srivastava). And after analysis we get the result that people are highly involved in the purchase decision of a car. Introduction Singapore is most important profitable hub in the Asian cub-continent. One of the most leading industries in Singapore is Automobile industries. It is one of the leading and most stylish in Asia and in whole world which provides an innovative and latest technology not only in country but also to the global market. Many of the biggest and large automobile industries are depend on the Singapore automobile industries (Jackman, 2010). Singapore market offers opportunities in the automobile company, which continue to grow. Recent investment reflects the importance of Singapore as a major manufacturing base, especially for the production of higher value added engineering system. Many multinational corporations set up international offices for source high quality and competitively proved automotive parts. They all have established headquarters in Singapore to coordinate manufacturing and distribution operation for region (Singapore, 2008) The automobile industries in Singapore has shown enormous potential for intensification from last few years and its also helped in strengthening the countrys trade dealings with America and Europe (Jackman, 2010). In 2008 the market trend of new vehicle registration in Singapore finished Q109 by 12%. This was the sign of improvement. But in 2009 the number of the registration became limited to 73,830 compared with registration of 97,348 cars last years (Singapore Autos Report , 2004). We had just gone through recently published report on Singapore Automobile industry , and according to that report , compare to last decaes 2009 gots very poor trend in automobile industries. Rather than recovery its going down. At the beginning of 2009 it gots off to poor start , ragistration falls down 12% as compared to last decaes (Just Published: Singapore Autos Report Q1 2010, 2010). There was then a dramatic additonal degeneration in Q209, which decipher into a 20.7% y-o-y fall in new car registration for H109 , to a volume of 49, 619, according to statistics complies by the MTAS (Motor Traders Asscoication of Singapore). The severe worsening in sales dimensions and new automobile registrations has beaded expectations, especially prearranged a financial incentive packge reveal by Singapores authorities and the contribution of incentives by delaership to clear accumulation inventories. Against these conditions, BMI (Business Monitor International ) has formerly again amend our forecasts for 2009 downwards. According to forcasting it assumed that new vehicle registation in 2010 is for rise of 3.2% y-o-y , to a total of 94,644 registrations. Howerver lack of trading and registration of new vehicle in singapore placed third in 2009 in production. Toyota, honda, all these are very reputed and famous brand . in last decades overall market for Toyota is only 25% share, which ranked first placed , Honda motors sits in second place with a market share of 14%. Hundai is in third place with 10.3% up from 9% in H109. Kia is fourth with 6.6% , up from 4.8% in H109, while Nissan (5.6%) is fifth (Just Published: Singapore Autos Report Q1 2010, 2010). Models of Car in Singapore automobile industries Maruti Cars Maruti Cars Hyundai Cars Hyundai Cars Honda Cars Honda Cars Tata Cars Tata Cars Chevrolet Cars Chevrolet Cars Ford Cars Ford Cars Toyota Cars Toyota Cars Mahindra Cars Mahindra Cars Skoda Cars Skoda Cars Audi Cars Audi Cars bentley Cars Bentley Cars BMW Cars BMW Cars Fiat Cars Fiat Cars Hindustan Motors Cars Hindustan Motors Cars ICML Cars ICML Cars Jaguar Cars Jaguar Cars Lamborghini Cars Lamborghini Cars Land Rover Cars Land Rover Cars Mahindra Renault Cars Mahindra Renault Cars Maybach Cars Maybach Cars Mercedes Benz Cars Mercedes Benz Cars Mitsubishi Cars Mitsubishi Cars Nissan Cars Nissan Cars Porsche Cars Porsche Cars Premier Cars Premier Cars Reva Cars Reva Cars Rolls Royce Cars Rolls Royce Cars San Motors Cars San Motors Cars Volkswagen Cars Volkswagen Cars Volvo Cars Volvo Cars Theoretical framework Consumer Buying Behavior Consumer behavior is a challenging task to analyze the consumer. It depends upon the choice of customer what they want to buy and what they dont want to buy. This influences us to analyze better on consumer decision making process. Its necessary to know how the consumer is making the decision at time of purchasing the product. Every person has its own choices, ideas, psychology for buying a product. When I came to know about the project on consumer buying behavior I found it very interesting achievement for me as guided by my professor I got the success to complete the given task. (Consumer Buying Behavior) Why customers buy products? As we all know that a consumer buy product to satisfy the needs and his desire .some of its needs are necessary for our daily routine life and some needs are based on the customer demand. For buying a car a customer needs influences about the car. There are two types of car:- Internal influences External influences I have include both type of influences in my survey Following are the sources where a consumer gets information: Personal sources-family, friends, neighbors etc. Commercial sources: advertising; salespeople; retailers; dealers; packaging; point-of-sale displays. Public sources: newspapers, radio, television, consumer organizations; specialist magazines Experiential sources: handling, examining, using the produce How do consumers buy? This model is used for making marketing decision. It used in buying process rather than for purchasing. In first step the consumer identifies the requirement of needs. At this step consumer analyze that we should buy a car or not. After this the searching of getting information starts. A consumer more influence buy the word of mouth coming out rather than other sources like advertising, internet etc. After this its important that how does the customer use the information obtained. This is an important aspect that how a consumer analyze the information received. High-involvement purchases include those involving high expenditure or personal risk for example a car. Why should a marketer need to understand the customer evaluation process? The answer lies in the kind of information that the marketing team needs to provide consumer in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying. The sales force may need to stress the important attributes of the product, the advantages compared with the competition; and maybe even encourage â€Å"trial† or â€Å"sampling† of the product in the hope of securing the sale. Post-purchase evaluation Cognitive Dissonance This is a final target of consumer post-purchase evaluation of the decision. A consumer needs to take experience of all its concern after making a decision. This is known as â€Å"cognitive dissonance†. For managing the job of post purchase it is compulsory for the marketing team to influence the maximum potential consumer that the product will satisfy its needs. After the purchase of product the consumer should encourage that it had made a correct decision. According to my survey; Which model of car do you own? * Which factor is most important to you while choosing a car? Cross tabulation Count Which factor is most important to you while choosing a car? Brand Image Price after sale services Good mileage Superior quality Overall body look Others Total Which model of car do you own? TOYOTA 27 0 0 0 0 0 0 27 HYUNDAI 1 22 9 0 0 0 0 32 HONDA 0 0 18 0 0 0 0 18 CHEVROLET 0 0 4 7 1 0 0 12 Others 0 0 0 0 3 5 3 11 Total 28 22 31 7 4 5 3 100 My aim is to know about the main perception of consumer about the car. According to the above mentioned table and my survey first main focus of the consumer is the brand image after that price comes and third sale -service comes. In china consumers are basically focusing on luxury cars because brand image is most important for buying a car. I want to know about the customer perception about car, after analyzing the table we conclude that for purchasing a car most of customers focuses on first Brand image second Price and third on after sale services. In china town city customer likes to spend their money on luxury car because brand image is most important for buying a car. Focus Group: In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. These sessions take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. A focus group usually lasts one to two hours, and it takes at least three groups to get balanced results. Focus group is also called as group discussion or group interview we could say that interaction between the one or more respondent and one or more researchers for collecting the research data (Focus Groups) .Focus group is generally talks about the * How group of people talks about their interest. * motivate new ideas * exploratory research How to conduct a focus group? For conducting a focus group there are few steps which we have to follow for achieving accurate and satisfactory results. 1. Define Purpose: Defining purpose means for starting a project first we need to understand why we are doing this project. To find out what is thinking of people? And why do we want to know that? If we able to understand these three question it will make our prices easier to go to next step. We need to be clear about our project. Purpose of my project is that I want to know about the consumer buying behavior and at the time of purchasing a car how customer make purchasing decisions? 2. Establish timelines: A focus group cannot be generating overnight. We should start planning for each and every stage of Process. For our project we gather the information about the Singapore car industries. We develop the questionnaire, and fixed the deadline for that. 3. Invite the participant : In my project I have develop 15 questions. And I have done 100 questionnaires. 4. Create questionnaire and select location: I have design 15 question. Some are the personal questions and some are questions related to a car. And for our survey I had chosen Singapore. Age * Gender Cross tabulation Count Gender Male Female Total Age 18 to 25 10 0 10 26 to 35 28 0 28 36 to 50 29 16 45 Above 50 0 17 17 Total 67 33 100 I have focus 26 to 50 age group of people. I got 100 respondent apart from 100 their 67 % are male and rest are females. 45 % of people comes under the 36 top 50 age group were 29 are male and rest are females. According to survey we calculate that 73 % of respondent are from 26 to 50 age group were 57 % are male and 16 % are female. Age * Occupation Crosstab Count Occupation Student Housewife Professional Self Employed Executive IT/ BPO Others Total Age 18 to 25 6 4 0 0 0 10 26 to 35 0 3 25 0 0 28 36 to 50 0 0 23 22 0 45 Above 50 0 0 0 7 10 17 Total 6 7 48 29 10 100 The above table shows the relation between the age and occupation. According to our survey there are 45 % of respondent from 36 to 50 age of group and their occupations are professionals and self employed. Means income level must be high in this group of people. And they can buy luxury and branded car. Postal Questionnaire Questionnaire is a list of written questions, there are two types of questionnaire, first were respondent could asked to complete the question with researcher not present, these types of questionnaire is called as postal questionnaire. And secondly respondent could asked to complete question with research present is called as structured interview (Sociological Research Skills). Questionnaires are restricted two types: Close ended: In this type researcher provides a list of suitable response (Sociological Research Skills). Open ended: in this type researcher not provide any suitable list of response to the response dent .respondent asked to write the answer in their own way (Sociological ResearchSkills). For my project I am using postal questionnaire because I am a student and I am not able to go each and every places of Singapore. One of the most reliable methods of research is postal questionnaire, because it is very easy for me to standardize and analyze the questions. Each respondent answered exactly same question. And I am using close ended questioner in this type there is no misinterpret of answer. Because respondent are restricted to give only multiple choices answer (Sociological Research Skills). Sample of Questions: Postal Questionnaire Name: ________________ Age: ___________________ Gender: M/F Occupation: ______________ Income: __________________ 1. Which model of car do you own? Toyota Hyundai Honda Chevrolet Others 2. Which factor is most important to you while choosing a car? Brand Image Price After Sales Services Good Mileage Superior Quality Overall Body Look Others 3. Which color would you prefer? White Black Silver Gray Read Blue Others 4. How much will you be ready to spend on a car? $48,999 to $51,999 $52,099 to $92,299 $93,000 to $147,000 $150,800 to $187,800 Above $187,800 5. Would you be ready to pay premium charges for additional services? Yes_______ No________ Totally satisfied Very satisfied Somewhat satisfied Very dissatisfied Totally dissatisfied 6. SATISFACTION ABOUT THE SHOWROOM a) How satisfied are you with the ease of contacting the person who is entertaining you? b) How satisfied are you with the way problems were solved? c) How satisfied are you with information clarity about the car? d) How much are you satisfied with the products and services offered by Dealer? e) According to you how much are you satisfied with after sales services of the company? f) Were you satisfied with the extra benefits provided by the dealer/sales person? g) How much are you satisfied with the finance service provided here? (Where totally satisfied means 5 points, very satisfied 4, somewhat satisfied 3, very dissatisfied 2 and totally dissatisfied means 1 point) 7. Do you think that the delivery of cars was made in time? YES_____ NO_____ 8. Are you satisfied with staff working here? YES____ NO______ 9. Do you think the staff working here has proper knowledge? YES_____ NO_____ DONT KNOW______ 10. Before buying a car from here were you offered a test drive? YES_____ NO_____ 11. What was that single most important reason for initially buying the car of this brand or from this dealer? Advertisements Recommended by others Location Quality product 5 4 3 2 1 12. On a scale of 1 to 5 how would you rate you overall purchase experience? 13. Based on your overall experience how likely would you be to purchase another vehicle of this brand/dealer, if you have to replace within a year? Definitely would Probably would Might be or not Probably would not Definitely would not 14. How much are you satisfied with the performance off your car? Totally satisfied _____ Very satisfied _____ Somewhat satisfied ______ Very dissatisfied ______ Totally dissatisfied ______ 15. Do you think that your car is better than cars of others companies in this segment? Yes____ no____ Anaysis : Form finding I anlyse that purchsing a car consumer get anxiety because its not a product which used in day to day life , mostly people purchaed occasionally. And often purchase process involves the negotiation with dealer or sles person , Which need to gather lots of infromation regarding car. Most of consumer spend their lots of tim at buying because its high economy and stress could be high. According to 100 survey with singaporean , consumer ranked the following factors which are most important for taking decion for buying car. * Sales after service * Brand image * Vehicle relaibilty * Driving performance * Saftey rating * Car price infromation According to my survey Singapore car are cheapest in reality market place, compared to USA, japan , and European countries because of singapore Government ploicy. There are 100 of automobiles dealers in singapore who provides the aggressive and superior services to owners of car. Conclusion and Recommendations Since Singapore Automobile industry market is continuously in the prowl of swelling as a biggest car manufacturer, people are like to buy car as there is growth of income of normal people as well as preferences of consumer. It is very important for the car dealer or car manufacturer to understand the different feature affecting the amount in car buying behavior. According to finding and analysis of data about the consumer satisfaction of showroom its rated as 3. its consist the information provided by dealer or sales person ; service after sale, before buying allow for test drive, providing extra premium changes; and latest technology are mostly affecting the car procuring behavior. People are most conscious about spot information which is given by dealer and sales person who serves according to needs and want of the each and every customer. Sales after services, safety, brand image and reasonable price are one of the important factors for consumer. Factor two contain family needs wh ich includes income level, brand image, insurance facility, credit card acceptance is also affects the customer car procuring decisions. Factor three contains location of car dealer shop, looks availability of services provided by car dealer. Overall various internal and external factors like extra facilities , infrastructure of showroom ,location of showroom, various information provided by car dealer , promotions and media , features of car , latest technology, its all contributing in making car buying behavior of costumer. Bibliography Carmen Moreno, M. R. (n.d.). FOCUS GROUP RESEARCH REPORT. National Institutes of Health National Heart, Lung, and Blood Institute . Chung, J. W. (2003). Marketing in Singapore: Macro Trends and their Implications for marketing management. Focus Group Fundamentals. (2004, May). Methodology Brief . Focus Groups. (n.d.). Research Consultation Guidelines . Jackman, L. (2010). Automotive Industry In Singapore. Retrieved February wedness, 2010, from ABC Article Directory : http://www.abcarticledirectory.com/Article/Automotive-Industry-In-Singapore/84713 Just Published: Singapore Autos Report Q1 2010. (2010, january). Retrieved february monday, 2010, from PR- Inside.com : http://www.pr-inside.com/just-published-singapore-autos-report-r1652208.htm Singapore. (2008, May). USAutoTeam.org . Singapore Autos Report . (2004). Retrieved February Tuesaday, 2010, from Bharat Book Bureau: http://www.bharatbook.com/Market-Research-Reports/Singapore-Autos-Report.html Singapore Autos Report Q1 2010. (2010). (Aroq Ltd) Retrieved February monday, 2010, from Just Auto: http://www.just-auto.com/store/product.aspx?id=83575 Sociological Research Skills. (n.d.). Research Methods , 4. Srivastava, A. K. (n.d.). Marketing Research Project on. Consumer Buying Behavior. (n.d.). Simon, J. S. (1999). How to conduct a focus group. 10. Basics of Conducting Focus Groups. (1997-2010). Retrieved February Monday, 2010, from http://managementhelp.org/evaluatn/focusgrp.htm Focus group. (n.d.). Retrieved January 2010, from http://en.wikipedia.org/wiki/Focus_group Focus Group Transcription. (2006). Retrieved January Wednessday, 2010, from Transciption star: http://www.transcriptionstar.com/focus-group.html Focus groups how to run them. (2006, June). (Webcredible, 99 Mansell Street, London, E1 8AX, U) Retrieved February Tuesday, 2010, from Webcredible: http://www.webcredible.co.uk/user-friendly-resources/web-usability/focus-groups.shtml Focus Groups . (2000). Retrieved January Monday, 2010, from Six Sigma: http://www.isixsigma.com/vc/focus_groups/ Consumer Behavior Articles. (1995-2009). Retrieved February 22, Monday, 2010, from Science daily: http://www.sciencedaily.com/articles/mind_brain/consumer_behavior/ Marketing: Consumer Behavior. (n.d.). Retrieved February Monday, 2010, from Working Knowledge: http://hbswk.hbs.edu/topics/all-consumerbehavior.html.

Biblical Rhythm Essay -- essays research papers

Biblical Influences on Cry, the Beloved Country or: Cry, the Beloved Country: Like the Bible but Shorter To anyone and everyone: This is one of the great books! It reads like a lovely poem. Enjoy and reflect.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  --unknown lawyer from Chicago The owner of the South Haven, Michigan bookstore The Hidden Room discovered this simple yet memorable comment written firmly on a memo card of a noted Chicago legal firm. The card was left in a copy of Alan Paton’s Cry, the Beloved Country. From his early childhood, Paton was a lover of language and a devout Christian. As he grew into a masterful poet, writer, and orator, his passions remained with him, a constant influence on his works. This is especially evident in Cry, the Beloved Country, Paton’s first and most highly esteemed novel. Cry, the Beloved Country is the story of Stephen Kumalo, an elderly black parson in a small poverty- and drought-plagued tribal village in the racially torn country of South Africa. He undertakes a journey to the corrupt, terror-ridden city of Johannesburg where he searches, both physically and emotionally, for his son Absalom, as well as his old way of life. From Paton’s use of rhythm to the names he chose for his characters, st rong Biblical influence is apparent throughout the novel. Though Paton incorporates several different oratorical styles in Cry, the Beloved County, the style of the book as a whole is frequen...

Use of Imagery in Chopin’s The Awakening Essay -- Chopin Awakening

Use of Imagery in Chopin’s The Awakening Several passages in The Awakening struck me because of their similar imagery—a bird, wings, and nudity. The first passage I looked at is in Chapter 9 where Edna Pontellier has a vision of a naked man â€Å"standing beside a desolate rock† (47) on a beach who is watching a bird fly away. This image was evoked by a one particular piece that Mme Ratignolle plays which Edna significantly calls â€Å"Solitude. † Apparently Edna frequently envisions certain images while listening to music: â€Å"Musical strains, well rendered, had a way of evoking pictures in her mind† (47). Listening to this piece Edna envisions a solitary, naked man with an â€Å"attitude [†¦] of hopeless resignation† (47). This scene presents solitude in many different ways. The figure standing alone and naked near the â€Å"desolate rock† illustrates the mood of solitude and resignation. I was reminded of that scene at the end of the novel in chapter 39 where we find a description of a very similar situation. Now it is Edna Pontellier herself standing alone on the beach at Grand Isle. She takes ...

Emily Dickinsons The Goal :: essays research papers

Emily Dickinson's "The Goal" discusses her theory that each human being lives each day striving to obtain one specific goal. She theorizes that each individual longs to fulfill one specific achievement whether "expressed" to others or is "still" (l. 2) and locked into the individual's heart. Dickinson says that it is an inevitable part of human nature to live this way, whether we believe so or not, and have not been able to recognize the specific theme of our life as it is "admitted scarcely to itself" (l. 5). She speculates that we attempt to cover our ambitions from others because we lack "credibility's temerity" (l. 7) and are scared that we are less accomplished than we should be to even imagine so great of expectations. She also brings out that not only are we wary of sharing our dream to others, but we ourselves approach it "adored with caution" (l. 9). Even though we ourselves doubt our ability to achieve the extent of our dream, Dickinson says that the further away and the less attainable, the more desirable of an objective it becomes. She says that we chase after our goal like someone chasing after "the rainbow's raiment" (l. 11) which we continue to pursue for its beauty and the pot of gold, even though we know that it is only an appealing myth and the end of the rainbow does not truly exist at all. She compares our faith in achieving our goal as someone reaching "a brittle heaven" (l. 9) and living their lives in blind faith that they will ultimately achieve that goal. We all live our lives in part expecting to achieve utopia and to see the face of God at our death, but occasional we question the rationale of this heart's desire. We do however have to believe on the basis that without that belief, living a moral life and having a supernatural relationship would be ludicrous without that end reward of sitting at the feet of our maker. Likewise, we should live our lives with a mortal goal and faith that we will achieve it. If we approach our earthly desires in this manner, we will be more disciplined, and will seek to achieve this goal with all costs. Dickinson says that we should be inspired by "the saints' slow diligence" (l. 15) who have gone before us all working towards their goal of spreading the gospel and doing good works.

Discuss how Hare presents ideas about class in this scene and at least one other point in the play

Within Hare’s play Murmuring Judges, there almost appears to be two class systems. The first is the standard upper, middle and lower, however, Hare almost separates the prisoners, the police and the lawyers as three separate classes of people, who each look down on the class below them. This allows us to see not only the perceived separations of social classes but also the classes that you are put into according to you profession and the classist attitudes held by those above. In the focus scene, Hare clearly shows his views about class through implications and connotations used in the lawyers and judges conversations. Immediately as the scene starts, â€Å"His Excellency AL Hadji Sulay Ibrahim Dunko† is announced by the toast master. Whereas within the perceived lower class of the police, DC Abdul Khan is referred to as Jimmy, here he is announced with his full name and title, which immediately suggests a difference in class and status between the two men. This is also clearly shown in the language used by all the characters in this scene, as phrases such as â€Å"Grand Days† and â€Å"the fishy stuff† in reference to caviar creates a semantic field which suggests the men view themselves and believe they are viewed by others as upper class. Furthermore, the juxtaposition of the Toast Master and Gerard at the opening of Act 2 clearly demonstrates the social classes, as we see the announcement of important men next to a man monologuing within his prison cell. Hare uses food in the focus scene to reflect the upper class nature of the men. As previously referenced, Cuddeford calls caviar â€Å"the fishy stuff†, suggesting his familiarity with highly expensive foods, which subtly exposes his class. Again, the â€Å"Roast Venison Baden-Baden† also shows the dinner to be sophisticated and the suggestion that â€Å"[the students] have to eat their way through twenty four dinners† reveals the recklessness of the system in terms of man, which clearly suggests there is money to be thrown around. Hare also uses food in other moments in the play reflect the lower classes of the police and the prisoners. Whereas Gerard is only once offered a cup of tea, Woody’s line â€Å"your glass of beer? † shows Woody to act â€Å"like a manservant† which again clearly shows the difference between the two men. However, it could be argued that Sir Peter sees himself as more important than he really is, as he sends Woody to ask Irina to the opera in order to make himself seem too important to come in person, which isn’t reflected anywhere else in the play. Similarly, Hare uses other running motifs throughout the play which suggest the upper class nature of the lawyers, but also to suggest the lawyer’s ideas about the lower classes. The discussion of Desert Island Disks clearly shows them to be at least middle class, as do Sir Peter’s selections, but the comment â€Å"everyone listens to desert island disks† is what exemplifies how out of touch with reality the lawyers are. This unrealistic idea of society is also shown by Sir Peter, â€Å"I thought all educated young women loved music†, as this is rather an idea of the past then the present. Hare uses reading to show the inherent difference between the lawyers and the prisoners especially, as he presents the lawyers as having â€Å"no time to read off the job†, whereas Gerard sarcastically states â€Å"Thank God for literature† as whilst the lawyers claim to have no time, the cruel irony is that all Gerard has is ‘time’. The lawyers views on those they perceive to be lower than them is never hidden, possibly as the lawyers are largely untouchable due to their position, as shown by the conversation with the Home Secretary, which shows the lawyers to have acquaintances in the government. Cuddeford openly calls the suspects â€Å"common-as-much individuals† which shows the upper classes to think themselves much better than everyone else. This is further shown by â€Å"[the prisons] may be called failings of society†¦ which are truly not my concern† show disinterest in the justice of those beneath them, again shown by Sir Peter’s unwillingness to do criminal law as â€Å"it involves real people†. On a larger scale, Sir Peter shows not only the suspects but the whole idea of crime to be â€Å"trivial†, as he refers to Gerard’s case, which clearly upturns Gerard’s life, as â€Å"a silly sort of warehouse robbery†. Sir Peter further expresses his view on Gerard later, claiming he is â€Å"an ordinary, sub-average human being†, demonstrating the barriers he believes exist between them. Gerard is also presented as aware of these separations, as shown through â€Å"these men†¦ will go home to wine in fine glasses and the gossip of the bar†¦and I will go to my gaol†. Gerard’s reference to himself as â€Å"the stuff of their profession† suggests that Gerard perhaps also sees himself as below the lawyers, which could be used to argue that class separations are inherent. This inference is reinforced by â€Å"there is a glass screen and our clients live on the other side of it†, which not only suggests a separation but also could be seen as excusing the seemed inability of the legal system to help its clients. Although largely presented as incapable or unwilling to help their clients, the lawyers are clearly shown to cover their own backs. At the time, there was a suggestion of changing laws regarding barristers which would, according to Sir Peter, would be â€Å"a threat to justice†. In response to this, Irina, under instruction, starts a campaign against the new legislation which raises ?1million in four days. This is heavily ironic within the play, as it is often states there is no money to reform the prison, which given the events of the Strangeways riot in April 1990, would presumably be a higher priority. It also shows the extent to which the lawyers are upper class, as the blase attitude of â€Å"give or take a few thousand† shows how small an amount of money this is to them, which would be huge to any other characters in the play. Cuddeford is shown to be clearly aware of this, â€Å"play down the million†, which suggests a level of guilt at using the money for this, especially within their profession. In conclusion, Hare uses juxtaposition throughout Murmuring Judges to show the seemingly inherent differences in class between the lawyers and the prisoners in particular. Whilst the prisoners are forced to â€Å"slop out† and â€Å"throw shit packages†, the lawyers are often presented in luxurious settings, â€Å"laid out magnificently four different wine glasses†. Hare also presents ideas of class mainly from the perspective of the lawyers who seem themselves as more important than they perhaps are, and certainly better than the â€Å"common-as-muck† ordinaries. Overall, I think the ideas of class in the play are nicely represented in the line â€Å"we were going to abolish this as outdated†, but in the end didn’t, which for me shows the lawyers understanding that the system is incapable or unwilling to work to the best of its ability, but simply would rather not out of tradition.

Oscar Wilde’s The Importance of Being Earnest

Art from its very beginning has played the role of upgrading the value of the society. Literature works have taken the responsibility of improving the value of the degraded societies. Literature works are the perfect mirrors of the nature, culture and practices prevailed in societies existed in different ages. Literature of twentieth century would differ from that of the twenty-first century. The characters of the literature works are the representatives of the generation of that period. Poets and authors were very much aware and bothered about the society and people and used their pen as a sword to destroy the evilness that existed. The best way to learn history and culture and the life of early generations is to move through the literature works of that particular period.Plays of famous playwrights beautifully illustrate the whole generation of that age. It will also reflect the dialect and standard of the generation. Writings in particular have the capability to touch the very bas e of the society by criticizing and applauding its activities, conventions, customs and practices. All the plays, novels and other works have something good to exhort to the society. A piece of writing will be highly influenced by the background of the author and the place which he represents. The Importance of Being Earnest by Oscar Wilde and Hamlet by William Shakespeare are two examples of such works that contain high moral and social theme in it. The Importance of Being Earnest of Oscar Wilde is an ultimate demolition of late nineteenth-century moral and social attitudes and is a comic critique of late Victorian value.Oscar Wilde's witty remark ‘The truth is rarely pure and never simple’ exhibits a major theme of the play. ‘Truth’ in Victorian England was revealed in the stagnant social conventions that suppressed individual expression. The play openly criticized various sluggish and vein practices. Oscar Wilde was against this conventional notion of tr uth as it was used to keep blinders on the society and prevented individuals from looking at life from different angles. He wanted define truth to a different way. He did not respect anything which is traditionally considered as truth value or morality.He was against the rigid set of rules that are supposed to be as truth or justice. There were various examples of human nature and reality that were evident throughout the play The Importance of Being Earnest. Human practices and the belief about morality or justice often will be quite away from the actual truth or justice. It is also a fantasy in which unattainable human ideals are permitted to realize themselves. He wonders what does it mean to be perfectly earnest? How does it differ from society and people? He himself was found to be perplexed while exploring certain things and cry out what meaning does the word earnest give. Oscar Wilde himself addressed this play as ‘A trivial comedy for serious people'. The moral confusio n in the play is an example of the mishap that prevailed in the contemporary Victorian society.In The Importance of Being Earnest, the concept of marriage is of paramount importance. The question of the nature of marriage appears first time in the opening dialogue among Algernon and his butler, Lane, and this point continues for a while. The play depicts an ongoing debate about the nature of marriage, discussing whether it is ‘pleasant’ or ‘unpleasant.’ Lane says that marriage is a pleasant state though he late says that his marriage was the consequence of a serious ‘misunderstanding between myself and a young person’. The concepts of Lane about marriage is ‘somewhat lax’ as far as Algernon is concerned.His concepts are found to be persistently cynical till he falls in love with Cecily. Algernon, but, opines that the truth â€Å"isn’t quite the sort of thing one tells to a nice, sweet, refined girl.† These contrasting and confusing views of these characters of the play are the original reflection of the chaotic Victorian society and their morality. The Importance of Being Earnest intended nothing but pure criticism.In general these assumptions reveal the conventional preoccupations of Victorian respectability; its social position, character and income. Morality and the constraints is also a major topic throughout The Importance of Being Earnest. Algernon (character) is of the opinion that it is the responsibility of the servant class to set a moral standard for the upper classes. In Jack’s (character) opinion, reading a private cigarette case itself can be ‘ungentlemanly.’ Algernon points that ‘More than half of modern culture depends on what one shouldn’t read’.   All these assumptions and restrictions formulated a strict code of morals that prevail in Victorian society. Oscar Wilde is not bothered with questions of what is moral and what is not.He howe ver criticizes the whole Victorian concept of considering morality as a rigid body of rules defining what people should and should not do. ‘Earnestness’, which stands for the quality of being serious and the quality of being sincere, is the chief object of satire of the play. Oscar Wilde wants us to consider irreverence, the opposite of earnestness, as the true moral character. But, earnestness, seriousness or sincerity is the chief most enemy of morality in The Importance of Being Earnest. Earnestness may appear in different styles like boringness, solemnity pomposity, smugness, self-righteousness, sense of duty, and complacency all of which Wilde saw as hallmarks of the Victorian character.For Oscar Wilde, the term earnest is a combination of two ideas: the notion of false truth as well as the idea of false morality. We can see Jack and Algernon attempting to break away from the strictures of modesty and decency by inventing some fabricated alter egos. It is nothing b ut the false morality and values of the Victorian society that impelled them for this. These incidents are the pure example of the haughtiness, smugness and other false practices prevailed in the Victorian society. The Importance of Being Earnest. Criticizes the whole Victorian morality; their false strictness and practices.The pun in the play strikes at the core of the Victorian concept of duty and respectability. We can see Gwendolen desiring to marry Earnest though she is not sure of this earnestness. She simply forgives the deception of Jack. Jack pretends to be both ‘Earnest’ and ‘earnest’ and become the representative of Victorian hypocrisy in the play. The notion of inversion (different types of inversion) found in The Importance of Being Earnest. is also intended to criticize similar morality in the Victorian society. Algernon says that ‘Divorces are made in Heaven’ which is against the common notion that ‘Marriages are made in He aven’. Jack later says that it is ‘terrible’ for a man to be truthful throughout his life.This represents the decayed morality and practices prevailed in the contemporary Victorian society. The characters of the play simply inverted the conventional morality and displayed the standard of the Victorian society in their actions. The female characters of The Importance of Being Earnest. symbolize an inversion of accepted Victorian practices with respect to the gender roles. Gwendolen, Cecily, Lady Bracknell and al other characters possess a face of deception and false morality. The weakness of the characters represents the weakness of the contemporary Victorian society. The moral paradox, the moral breakdown of the Victorian society is the most evident theme of the play.Jokes about death are also visible throughout the play The Importance of Being Earnest. These death jokes give a layer of dark humor to the play and connect to the concept of life being a work of art . The characters in the play discuss death as a happening over which a person can gain control. Double life is another concept that is visible in The Importance of Being Earnest. One of the important paradoxes of The Importance of Being Earnest is the state of impossibility to become earnest or moral even though some people claim to be so. We can see Lady Bracknell commenting about death. An incident of inversion happens as she says that her friend Lady Harbury appears twenty years younger after her husband’s death. She is of the opinion that ‘death is an inconvenience for others’. When she hears about the death of Bunbury (as per the physicians’ predictions) she praises Bunbury as she moved ‘under proper medical advice’.As per the talk of Miss Prism, death is an experience from which people can learn a moral lesson. She opines that it would be good for Ernest to die. Algernon and Jack put plans for killing the imaginary brother of Jack. These superstitions, ignorance, death jokes or dark humor explain life as a wok of art. The character of the play considers death as something which is under the control of man. For them death is the ultimate decision that one can take to shape and color his life. These characters, their beliefs, thoughts and morality are directly pulled out from the life in the Victorian society. Victorian people maintained the same ideology during those times. Oscar Wilde was planning an open criticism through his play The Importance of Being Earnest.ReferencesJordan, R. J. (1970). Satire and Fantasy in Wilde's The Importance of Being Earnest.Reinert, O. (1956). Satiric Strategy in The Importance Of Being Earnest.Bloom, Harold. Oscar Wilde. New York: Chelsea House, 1985.Ericksen, Donald H. Oscar Wilde. Boston: Twayne Publishers, 1977.Freedman, Jonathan, ed. Oscar Wilde, A Collection of Critical Essays. Upper Saddle River, New Jersey: Prentice Hall, 1996.Gagnier, Regenia. Idylls of the Marketplace, Osca r Wilde and the Victorian Public. Palo Alto, California: Stanford University Press, 1986.Pearce, Joseph. The Unmasking of Oscar Wilde. London: HarperCollins UK, 2001.Raby, Peter. Oscar Wilde. New York: Cambridge University Press, 1988.Siebold, Thomas. Readings on The Importance of Being Earnest. San Diego, California: Greenhaven Press, 2001.

Weddings Events and More E-Business Plan

Weddings, Events, & Beyond E-Business Plan Mary Weathersby Capella University May 15, 2011 I. Company Description Weddings Events & Beyond opened our doors in May of 2002 as a partnership. We have been continually expanding and now are a large firm with six full time planners, six assistants, four full time Accounting and Finance employees, two full time Human Resources employees, my partner, and myself. At this time we have a website that gives examples of our event planning capabilities with some pictures of events we have planned.We have decided to take the next step and implement a more advanced site where our customers can see the stages of their event as it is planned. It is our goal to allow the customer to log into our site at anytime and see what the plans for their event are and request changes if it is their wish. We would also like to implement a Secure Socket Layer so that our customers can pay their account on-line. Making our company more accessible through use of the Internet will help us to expand to the outlying areas that before now were more difficult to reach.The business model that Weddings Events & Beyond is striving to become with the Internet site is that of a â€Å"multi-channel merchant† or â€Å"bricks and clicks† merchant. This is the type of firm that has both a physical store, as the primary channel of income, and is introducing an online service. (Laudon & Traver 2010 p. 595) II. Marketing Plan Internet marketing is a little bit more complex than regular marketing in that we as a firm will have to show that we have the capability to develop a more positive and long term relationship with our customers. Laudon & Traver 2010 p. 362) We must develop a marketing plan which brings in all ranges on new customers from the bride and groom and their guests all the way to the business whose events we will be planning. We will be planning to show the consumer our unique qualities and capabilities such as the fact that every st ep of the planning of their event will be available for them to view on our site. This will require opening an account for each customer where they can log on to receive the most up to date work done on their event planning.This will also allow them to request changes until the closing date of their event. The following categories will be included in our marketing plan: A. Target Audience 1. Customer characteristics: We as a firm will be targeting the bride, the groom, and their families for the weddings and for the events we will be targeting the business community and upper to middle class families who normally do not have the time to plan and organize their special events. 2. Age demographic: Will be adults from the 20-50 year range. 3. Customer geographic: At this time we service only the state of Arizona.We travel all over the state as needed by where the event is being held. After implementation of e-business we will be targeting the states of California and Nevada as well. Ev entually with expansion we plan to cover major cities across the US. (Laudon & Traver 2010 p. 345 – p. 367) B. SWOT analysis (strengths weakness opportunities threats) 1. Strengths: One of the main strengths we possess is that we are one of only four companies in our area that plans Weddings and Events. We will be the first among the four that will be making a more immediate Internet presence.Making use of our services through the Internet will make us more accessible and give us a wider reach for customer than any other firm. We are the most established firm having been in the business making a name for ourselves for the longest period of time. Our planners have at least an associate’s degree in planning. They have been planners for a minimum of three years and have strong customer service skills. 2. Weakness: At this time we have no planners trained in e-business as will be take approximately four weeks to accomplish.We are right now in only the state of Arizona, but with the implementation of our e-business we plan to expand to cover California and Nevada. In order to do this we will need more planners and assistants. Hiring new people means we need to start training in all areas of our business including e-business models. This training will take time and resources to accomplish. We will also begin competing with other firms located in California and Nevada. These competitors will be listed in the competitive analysis portion of this plan. 3.Opportunities: We are convinced that the opportunity for the firm with the implementation of an e-business presence is great. Being the first firm to make ourselves more accessible to people on the go gives us a greater advantage over our competitors. The implementation of our e-business will allow us to reach outside of Arizona. This will eventually help in leading to country wide expansion. We will be able to advertise our business on affiliate sites such as Invitation sites, bridal dress sites, caterin g sites, and bridal registry sites.With the implementation of Internet marketing through ads, social networking, and search engine optimization we will be able to open up a market that was before now closed to us. 4. Threats: In becoming an e-business we will be implementing both a CRM plan and an ERP plan. We will now be competing with other Event Planners through Internet channels. Occasions, is just one of the other firms that we will be competing with. This firm is introducing a software program that helps the customer plan their own special event.We will need to convince these customers that using our firm will give them better results and free up their valuable time. We will be incurring larger travel expenses as well as payroll increase. If our e-business plan does not show a profit in the next 24-36 months we could lose both the e-business and our â€Å"bricks and mortar† store. We would have a harder time compensating for the losses. The price of implementing these n ew e-business models will be substantial and if our new Internet site does not bring in the expected increase in business it would be very hard to pay off these expenses.We will need to make sure that we are optimizing our Implementation of the Website through, search engine keywords and other Internet sites that would bring the consumer back to our site with as few clicks as possible. To decrease the threat of our competitors we will need to stay on our toes and keep our website updated as well as making sure that we are ready for anything. C. Competitive analysis: The leading competitors in our field are: TLC Wedding Consultants, which is at this time a two man operation which deals exclusively with weddings and holy communions. Occasions, this is a newly formed Event planner whose main ervice is a software program that helps the customer to plan their own events. Specialty Events, this is a three party team that organizes business events exclusively. This company plans seminars a nd company parties. They have not at this time branched out to work any other events. Competitors brought in to play by our expansion into an e-business will include new business in Nevada and California. Weddings by Nancy, is a firm out of Nevada who have been around approximately three years. They have a site that shows pictures of weddings they have planned and gives contact information for their store.At this time they are strictly a â€Å"bricks and mortar† firm. Their information website is ranked fourth in the search engine ranking. Events for Every Occasion is out of Nevada. They have three trained planners. Their website gives information about the types of events they plan as well as pictures and has reviews from previous customers. This site is currently ranked second in search engine results. Anywhere Anytime Events is a full service firm of three planners working in California. This firm has no website at this time. They do have newspaper and television ads and a client base of about six regular firms that they plan events for.California Event Planners is full service firm with a website that has customer reviews, photos, and contact information. They ask for permission to e-mail visitors to their site, they are at this time ranked number one in search engine results. This is the site we need to bump and take over in search engine results. Our firm, Weddings Events & Beyond, is the only full service planner in a 100 mile area. We are the largest firm and will be the first to become a major presence on the Internet offering to allow customers access to their planning results 24 hours a day. D.Marketing Strategy 1. Promotion: We will be promoting our firm through Social Networking on both Facebook. com and MySpace. com. It is our intention to put our name and services on the websites that reach the largest population possible through as many internet sites as possible. Social networks are one of the most used ways of communication with others . Facebook. com logged over 300 million members worldwide in September of 2009 and had 92 million unique visitors while MySpace. com logged 130 million members worldwide with over 64 million unique visitors. (Laudon & Traver 2010 p. 21) Promoting our name and services on these two social networks would help us reach a significantly larger audience that any of our competitors. We will also be using the services of Search Engine Optimization to help us use the right key words to make sure we are accessible to the customers looking for wedding and event planners. In order for the customer to find us using a search on the Internet we need to be able to be located by search engines. Through the use of Search Engine Optimization we will know the appropriate terms for use in order to be more easily found.Using this service will also help to ensure that we are linked to other sites that will put us closer to the top of search results. (SEOmoz) 2. Advertising: We will be adding a new form of advertising to help us with moving into the new e-business market. In addition to our usual advertising of yellow page and newspaper ads we will also begin Internet marketing. We will be using two forms of Internet marketing: â€Å"Viral Marketing† which is the â€Å"process of getting customers to pass along a company’s marketing message to friends, family, and colleagues, which is the online version of word of mouth. (Laudon & Traver 2010 p. 390) This type will help get our name out there faster than in the real world. The second form of Internet advertising we will be using is that of â€Å"direct e-mail marketing†. This type of marketing is highly effective. We will be sending e-mails to a group of Internet users who have shown interest in our services at one time or another. With this kind of advertising we would send out regular e-mails to people who have pulled up our website and asked to receive e-mails from us. The customer would then have to â€Å"o pt-out† to stop receiving the e-mails. (Laudon & Traver 2010 p. 43) This form of advertising is a mix of both on-line and off-line marketing since we will be using both the printed off-line version as well as having Internet advertising. 3. Public relations: Both through word of mouth and viral marketing we will be working on our public image helping to increase our public relations. As long as we stay true to our word and keep our customers happy this should not be a problem. III. Customer Relationship Management (CRM) Customer relationship management (CRM) is the repository of customer information it will record and save all contacts a customer or prospective customer makes with our firm.This plan will also generate the customers profile from what they initially gave us upon entering our site through what categories they view concerning interest in types of events. There will also b e features that are possible for the event. (Laudon & Traver 2010 p356) This is how we will k now what our customer is interested in and give a general idea of their price limitations so that an initial plan can begin being implemented. The touch points that we will be using are: telephone network, Internet, mail & fax, staff contact, and our sales force.As part of our Internet touch point we will be asking visitors to our site for personal information and permission to e-mail them. We will be collecting data through sites that deal with all aspects of weddings and other events as well as sites that deal with bridal registry sites, incitation engraving sites, and visits to our facebook and MySpace sites. 1. Map of customers relationship with the firm. This will let us know how we got this customer as well as this customer’s preferences and if they refer any new customers. We will also be keeping a log of emails and phone conversations with customers throughout the planning of their event. . Product and usage summary. This will let us know which of our services each cu stomer is looking for and how often they return to us to help plan other events. 3. Profitability measures. This will let us know how well our Internet advertising is doing and if it is bringing in new customers. 4. Contact history. This will be summarizing the customers contact with the firm across delivery channels such as Internet and hard copy advertising. 5. E-mail company responses. This will help us to know how our email advertising is doing and how many people have come to our site and signed up for email from us.IV. Architecture plan Weddings Events & Beyond will require a multi-tier architecture plan. Since we already have a web page which lists our services and how to contact us we will need to build on this site to include, customer contact information, plans for events, security for customer payment of services, email integration which will allow customers to correspond with their planner, and a section that will allow employees to communicate with each other concerning finance, human resources, and management communication within the firm.This will require us to outsource to another company to produce the necessary hardware components. We will be implementing the following components: 1. An e-commerce website that will be hosted by NetSuite. com allowing us to scale our business with an application that ties the business together across E-commerce, Marketing, Supply Chain Management, Customer Relations Management, Financials, and Human Resources. This website will expanded to help track customer contact, customer event plans, customer e-mail capabilities, a Secure Socket Layer for customer payments, and employee communication capabilities. . New staff that will be in charge of maintaining this system as well as training staff on the new system. At this time we estimate that we will need two to three new employees that will do this. 3. New equipment and software to facilitate e-business. The new equipment will be computer systems that will be netw orked and implemented with the modules for our e-business expansion. The software will also be for working with all NetSuite models including ERP, CRM, and SCM, Competitive Vision, our competitive tracking firm, and BPIR our new benchmarking partners.V. Enterprise Resource Plan (ERP) The ERP plan that we will be implementing will make access to financial data and all aspects of the Human Resources Department easier for our staff. This will allow the staff to run credit information on prospective clients as well as work up account information so our finance department can accurately prepare invoices, spreadsheets, and all other accounting data. This will also allow planners to input their own expense reports for quicker calculations.The Human Resources applications of the new system will make it easier for staff to check their time sheets, medical coverage, 401k, vacation and sick day’s status, and commission status. This should cut down on the amount of time needed by that de partment to do this for each staff member. The implementation of these two systems will also make it easier for management to review all of this data without the need of printing multiple reports freeing up the time needed for this from all departments. VI. Supply Chain Management (SCM) The scope of our SCM needs at this time is limited to information and inancials. We will be working with NetSuite in this area as well, to maintain integrity with our other systems. We are a service organization that helps our customers decide and plan the aspects of their special event. We work closely with caterers, floral designers, Churches and reception halls. We do not make deposits or pay for any of these things. However, we do keep tabs on what stage of planning these services are at, in order to keep the customer up to date but at the same time not bogged down by all these companies calling them. (Laudon & Traver 2010 p. 77 1. Information chain: We will need to maintain customer information so that we can keep up to date information on our site for each customer. The information we will need concerning the customer is: A. Name B. Billing address C. Telephone number D. E-mail address E. Vender Preferences (so we know who we will be working with) 2. Vender information chain: We will also need to maintain information on all the vendors that we work with as well as full descriptions of what each vendor offers. The information we need from each vendor is: A.Name B. Address C. E-mail or website D. Telephone number We need to have this vendor information so that the customer knows what each one offers and can save the time it takes to call around looking for the right vendor. This will help to narrow the choices thus making it easier on the customer. The knowledge of what each vendor offers is crucial in helping to save time for our customers. We would also like to add links for the different vendors to our site so that the customer can shop around from our site in as few cli cks as possible.In return the venders would also have a link to our site posted on theirs. 3. Financial flow: For this area we will need to make it possible to maintain the customer’s credit card number and verification code. This will also make it possible to help our customer even further by allowing us to keep records of what the customer wants from each vendor and verify payments have been made. VII. Competitive Tracking (Knowledge Management) We have found that there is a need to implement a program for competitive tracking in order to better understand our business environment.The information that will be gained from a competitive tracking system will help us in making key business decisions for the entire firm. In order for us to remain competitive with other planning firms we need to understand what they are doing, (Competitive Vision 2011) We have decided that it would serve our interests best at this time to get a software program through Competitive Vision. This pr ogram is a web based competitive intelligence solution offering as easy way to collect, organize, and evaluate competitive information.Some of the benefits of implementing this software would be: * Better understanding of our competitive landscape * Enhancing our strategic planning process * Facilitating more effective information sharing among our shareholders * Lowering costs related to the competitive intelligence effort. Through this software we will be able to view competitive information in an SWOT business model. We will be able to create industry and competitor profiles. The competitive tracking information will be consolidated for easier understanding and be managed in real time. The cost of this software program will be $ 500. 0 per month for the first five users. As we continue to expand into other cities across the United States we will be able to expand our user base at which time our monthly fee would go up to compensate for those additions. Implementing this competiti ve Intelligence software will take the guesswork out of finding out what our competitors are doing. VIII> Benchmarking. Benchmarking will be in partnership with BPIR (Business Performance Improvement Resource) which is a firm that helps in the process of finding how to improve our company’s performance standards and researches the performance standards of our competition.We want to keep a customer service rating of 100% satisfaction and a performance rating of 95% and higher. This is our current level as we make the plans for implementing our e-business. The changes that are going to be happening over the next 8-12 months should no cost us the satisfaction of our customers. Through BPIR we will be conducting a quarterly review in the following areas: 1. Best Practices which are the practices that are known to produce the highest results. 2. Performance Measures which is a periodic review to see whether our staff is performing at their peak. 3.Self Assessment which is an asses sment each employee takes showing how well they think they are doing 4. Competitor Analysis which is a system that helps to show how our competitors are doing and what level their benchmarking is at. 5. Website reviews which is how we will determine how effective our website is and where we rank in search results. This will help us to make sure that we are able to continue being the first choice of our prospective customers. IX. Conclusion. As you can see there are quite a few things that will be changing once we break into the world of e-business.We are looking forward to the time when this implementation and training process are completed. As it is we have a long hard road ahead of us. But, taking our â€Å"bricks and mortar† firm to a â€Å"bricks and clicks† firm will be step in the direction of progress which every firm must go through eventually. This is a large step but one we must take if we are to stay ahead of our competitors. This type of business model fall under the description of an e-tailer, meaning we have a regular firm with an Internet website that handles the Internet side of our business. Our website will be based on a sales revenue model. (Laudon &Traver 2010 p. 8 & 70) The implementation plan we have outlined will have an economic impact on the business because the initial cost of implementing the ERP, SCM, and CRM will be expensive. We estimate total cost of core services to be in the price range of $ 100,000 dollars. This includes the website development and hosting. The cost of competitive tracking and benchmarking will be separate as well as the man hours that it will take our people to become trained. The cost of competitive tracking will be $500 dollars per month through Competitive Vision. The benchmarking will be approximately $500 dollars through BPIR ever quarter.The risks we take in this are that we would be putting all this money out to become an e-business and there are never any guarantees that we will be succe ssful. By implementing our e-business we will be mortgaging our current business model but, this would be the case with any kind of expansion process. The benefits of this plan are that we would be able to reach a larger customer base and begin servicing California and Nevada before moving into those areas full scale with a new store and new employees. Future forces that would affect us would be if any of our competitors also implement this same idea.We are looking at this happening in the next five years but we plan to be well ahead of the game by that time. This plan at the onset will mean more work for our management staff but once it is fully implemented and our people are fully trained they will be able to do twice as much work in half the time. This will free up more time to give our staff the necessary evaluations to verify they are doing their jobs right. As you have seen every member of the firm will need to be trained in the new systems and we will need to hire new employe es who have the necessary e-business knowledge to help us succeed.The final thing we need to include here are the timelines for implementation and training. The implementation is estimated to take between six and eight months. Executive training will begin around two months before completion and be accomplished in three hour increments, three times a week for four weeks. This is so that we will be ready when full implementation is accomplished. Staff training will begin one month prior to completion and will be done in three hour increments twice a week for four weeks ending on or around the completion date.X. References Laudon, K. C. , & Traver, C. G. (2010). E-commerce: business, technology, society. Upper Saddle River, NJ. Prentice Hall. SeOmoz. (n. d. ) The beginners guide to SEO. Retrieved April 15, 2011 from http://www. guides. seomoz. org . Competitive Vision. (n. d. ) Retrieved June 1, 2011 from http://www. competitivevision. com BPIR (n. d. ) Business Performance Improvemen t Resource. Retrieved June 3, 2011 from http://bpir. com NetSuite (n. d. ) Retrieved on May 24, 2011 from http://www. netsuite. com